Lovepop Flower Shop logo

starting point

In the later half of 2019, Lovepop was starting to branch out from pop-up cards to other form factors that could be made using the same engineering technology and knowledge of the flagship product. The first product to be seriously tested was a pop-up flower bouquet in a vase. There was an ask to have this new product line be branded separately with a new logo, but still be related to the overall company’s branding.

Moodboard

I first began with a list of words which was populated with information gained from the CMO and art director on what the new product line would be like. From there, I used those words and the examples given to me by the CMO and art director to narrow my image search for visual inspiration.

concepts

At the time when I began making concepts, the product line name was between “Lovepop Flower Shop” and “Lovepop Bloom”, but later on the name was actually finalized as “Lovepop Flowers”. There were multiple meetings with the art director and CMO, with additional input coming in from the CEO (who also acted as the creative director); each round saw more and more elimination until the final design was chosen and approved by the ELT.

final lockup and example execution

Below is the final lockup with color swatches and an example usage of this lockup on the packaging insert for a pop-up flower bouquet.